Rebranding Britishness: We need a new dog.
Forget the British bulldog and all that it stands for. Things have changed. Times have moved on. It’s time to get a new dog.
Meet Dempsey. Dempsey is a lurcher.
Dempsey is proud to be multiracial. He welcomes every stranger with enthusiasm and joy.
Dempsey is cool and sophisticated, in touch with his feelings and not afraid to show them.
Dempsey lives life to the full and yet knows how to rest. He eats exactly what he needs and loves to exercise.
Dempsey is loyal and loving. He brings joy and comfort to all around him.
If Britain were more like Dempsey, then the world would be a better place.