It’s #EarthDay2019! To celebrate we’ve teamed up with @globalactionplan
and #NewCitizenProject who think that the term “consumer” has a lot to answer for.
Consumerism implies a one-way relationship with our planet – that we simply take and use up what it provides, and have no care beyond what we buy. We are continually being told that we can be more attractive, happier and more successful through consuming bigger, better, flashier things – yet the research shows materialistic values actually lead to lower wellbeing, not better.
Studies show that when we think of ourselves as consumers, we’re less likely to tackle society’s biggest problems, from climate change to international inequality. However, when we think of ourselves as citizens, we’re more likely to participate, volunteer and come together to make our society stronger and more effective. We are happier, healthier and more invested when shaping our options, not just choosing between them.
Share your creative response to “I’m not just a consumer, I…”. We want to share your responses with business and political leaders to show that we have more to offer than just being shoppers – that given the right opportunities, we are able to achieve a better, more sustainable world together.
#64MillionArtists #MoreThanConsumers #EarthDay #CitizensofEarth #ecowarriors #yayforearth #forthefuture #lowimpact #zeroplastic #sustainablelife #thereisnoplanetb #zerowastejourney #zerowaste #ourplanetourhome #lifewithoutplastic #savetheplanet #doingmybit #noexcuseforsingleuse #planetearth #naturelovers